1. Forget everything you know!
Lots of lather does not equal a good shave. Foam sitting on top your skin does nothing so move on!

2. Don’t shave as soon as you get up.
Have breakfast first. Give your skin a chance to wake up!

3. Ideally, shave in the shower or bath.
The steamy environment will help to soften the bristles, making shaving easier. On average it takes 3.5 minutes for stubble to 'wet out' properly making them easier to shave. If you prefer the old fashioned water in a bowl method, ensure you wash your face first with hot water to ensure those bristles are soft.

4. Spend time preparing your skin.
Use a deep cleansing non-soapy face wash (K1ST or ASC Face Wash) and alternate twice a week with a scrub (KXF or ASC Face Scrub). Spend a little time massaging your chosen shaving preparation into your face as this again will help to soften and lift the bristles. Water that is 48F or hotter actualy kills spot causing bacteria.

5. Ensure you have a clean sharp blade and shave using short strokes.
It’s key to shave in the direction of your hairs' growth – generally speaking this is down on the cheeks and chin and upwards on the neck. If you are at all unsure, run your finger across your stubble to see which direction the hair is growing. Shaving against the direction of hair growth is the primary cause of razor burn, redness and rashes.

6. Rinse the blade regularly.
Rinse the blade thoroughly as you shave and don’t press to hard against the skin.

7. Rinse your face thoroughly.
If using a shaving gel or foam, rinse your face thoroughly with cool water and pat dry (don't rub). If using a King of Shaves shaving oil, simply pat your face dry.

8. Apply a post shave product.
(KGL Recovery Gel or K24 Moisturiser) this will leave your skin feeling smooth, supple and soft - not tight and dry!

Et voila! You have completed the perfect shave!