Archive for July, 2011
One of our VERY well funded competitors has recently launched a new razor system in to the NZ market, spending we estimate around $1 million plus on TV ads, Press ads, Radio, Social media, price discounts and ‘we estimate’ giving away around 20,000 handles – all to get you to buy their price increased replacement blades. The other INCREDIBLY well funded competitor (who already has the most expensive replacement blades in the FMCG market) is soon to launch an even MORE expensive system razor into the market (we guess it will be around $28 for 4). Now you can call it sour grapes if you like but we ask – when is enough enough? Over the past few years we have been trying to bring DOWN the price of shaving, getting our ’Closer, Longer for Less’ message out there on a shoestring marketing budget – but to all non King of Shaves users we have to ask the big question – When will you stop being sold to and JOIN OUR KINGDOM?