NZ Men’s grooming is becoming more costly and more confusing every day. In the wet shaving area Schillette have recently launched new ‘hardware’ in to the marketplace. Are they technological break throughs? We guess that is for the marketers to advertise and the users to decide, one thing is for sure the COST is growing faster than the hair on our chinny chin chins. Upwards of $7 a cartridge, is this good value or boarderline robbery, again only the individual users will decide. At King of Shaves we believe in fairness – great shaving products that last, for a fair and reasonable price. Do your skin and wallet a favour and come join our Kingdom.
One of our VERY well funded competitors has recently launched a new razor system in to the NZ market, spending we estimate around $1 million plus on TV ads, Press ads, Radio, Social media, price discounts and ‘we estimate’ giving away around 20,000 handles – all to get you to buy their price increased replacement blades. The other INCREDIBLY well funded competitor (who already has the most expensive replacement blades in the FMCG market) is soon to launch an even MORE expensive system razor into the market (we guess it will be around $28 for 4). Now you can call it sour grapes if you like but we ask – when is enough enough? Over the past few years we have been trying to bring DOWN the price of shaving, getting our ’Closer, Longer for Less’ message out there on a shoestring marketing budget – but to all non King of Shaves users we have to ask the big question – When will you stop being sold to and JOIN OUR KINGDOM?
As we head towards April 1st we think it’s no joke the amount of advertising Schillette have been doing recently. The c$90bn behemoth have been spending ‘a violent’ amount – millions of dollars both in launching &/or protecting their shavers market. TV ads, Radio, Press, handle giveaways and expensive in-store point of sale all trying to get you to ‘Upgrade’ to their expensive blades. Hard for smaller brands like us to compete? Not necessarily. King of Shaves believes in having great, well priced products and we believe in you. We are looking to convert you 1person, 1 suburb and 1 town at a time. (J)oin (o)ur (K)ingdom (e)veryone and maybe the ‘Joke’ will be on them!